Marketing Books

Detective Marketing - Finding the inner creative resources, and employing them in marketing. Site may alter your browser settings.

Judo Strategy - Book suggests that businesses compete more effectively by using their competitors' strength to their advantage.

The Anatomy of Buzz - Emanuel Rosen's book on how to create word-of-mouth marketing.

Small Business, Big Marketing - Marketing guide for small business, advising on low cost options. Also offers a news release writing service.

Marketing High Technology Products and Innovations - Systematic approach to marketing high technology in a wide variety of industries. Includes discussion area and professor resources.

Million Dollar Emails - Outlines the skills required to send spam.

Subliminal Sales Tactics - Dr. Glenn Van Warrebey's books on marketing.

Formulas That Guarantee Advertising Sales - Mark Smalley's book on internet marketing.

Contacts Count - Books, tapes and seminars on how to build a circle of contacts for sales or career success.

Entertainment Economy - Discusses how mega-media forces are transforming peoples lives. The site includes reviews and interviews with the author.

The Success Clinic - Motivational book.

Counter Intuitive Marketing - Marketing advice from Kevin Clancy and Peter Krieg.

Marketing to Seniors - Developing a senior marketing plan, and introduces concept of the extended senior customer.

Savvy Way to Successful Web Site Promotion - Derek Galon's guide to web promotion; tips on gaining visibility and business traffic. Includes search engines, and software recommendations.

High School Athlete Recruiting Guide - Help get your high school athlete recruited and accepted to the right college. Book written by Dave Prossner.

How To Salvage Millions - Book on building small business success.

Profit Place - Products, and marketing strategies.

The Problem Is They Don't Know The Problem - Bob Sandelman's book on sales promotion, with book and author information.

Web Forging - Marketing tips and techniques for web presence. Topics include planning, designing, producing, marketing and hosting a website.

Masters Of Networking - Book on how to build a successful lifestyle through networking. Includes information about the authors, excerpts, book tours, and networking links.

Emery Publishing - Business and marketing books.

Marketing Channels - A fundamental framework and institutional details are presented.

Breakthrough Profits - Marketing information.

Sell What You Create - A decorative arts and craft marketing book.

Loyalty Marketing - Advice on identifying, attracting, serving, and retaining customers in the e-commerce environment.

Buzzmail - offers book on e-mail marketing.

Trash Proof News Releases - Book on obtaining publicity through news.

Search Engine Marketing - Best practice guide by Mike Grehan for online marketing professionals featuring interviews with the search engine creators themselves. Available for purchase.

Marketing Classics - Marketing books from various authors, including Ogilvy, Caples, and Hopkins.