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Web Site Promotion
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1stSearchRanking.com
This is a service devoted to one single aim - web site promotion - which means getting your site a top place in the main search engines. Most surfers will never look beyond the first page of search results, so your site needs to be on that page to generate hits and customers. This excellent service - which guarantees its results - will help you achieve that. You may have heard how important a good placing on Yahoo! is - the special registration service here will help your site get an optimum ranking on Yahoo!. Recommended.
SelfPromotion
is an informative and useful site which helps you create index and search-engine friendly pages, then submits them for you to all the places that allow it. Selfpromotion also records all your web site promotion campaigns for you, and lists all the other engines like AltaVista where you must submit manually and gives advice on how to do this. There is an excellent tutorial on how to successfully submit to Yahoo! You will also find coverage of pay-per-click services like GoTo, and descriptions of which of these you should use and which you should avoid. You can use the SelfPromotionservice for free, and you only need to contribute if you feel you want to. Recommended.
Promotion 101
gives a good general introduction covering what to do before you start web site promotion and search engine submission. It concentrates on optimising your html and describes how the individual engines rank their pages (each engine does it a different way). It also covers other techniques like banner advertising, email marketing and using newsgroups.
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Web Marketing Today
is by far the best resource on the web to consult for information if you are about to start web site promotion and submission. It is large and comprehensive, and as well as covering web site promotion to the search engines gives useful advice on domain names, designing banners, contests and incentives, branding, classified ads, targeted email lists and many other promotional methods. Its 27 ways to Promote Your Site is particularly good, and its free email newsletter is one of the few on offer which is actually worth reading.
The Art of Business Web Site Promotion
covers how to get your pages right so the engines will like them, but its most interesting feature is a message board where people promoting their own sites ask for advice, and describe their own experiences in web site promotion and search engine submission.
SearchEngines.com
is another site which can help you optimize your pages before you submit your url to the search engine; it also covers the basics of web site promotion and marketing.
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Web Site Promotion - Paying Per Click
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Overture
is the leading pay-per-click service, and bidding to get to the top of the search results page will often generate enormous numbers of hits for your site. Your first step in web site promotion is to search for your own keywords on GoTo, to see what your rivals are paying for top placement there. 
FindWhat
The second largest pay-per click service. Minimum bid per search term is 1 cent, compared to GoTo's 5 cents.
Google
Has introduced an Adwords Select (pay per click) system - listings appear in a column to the right of the main results. (Google also has an Adwords service which allows you to purchase positions at the top of the page for search results on your keywords. Note here you are paying for ad impressions, not clicks.)
Sprinks
Another pay per click engine: it feeds results to About.com, giving top listings bigger exposure.
Pay per Click Analyst
Listings and reviews of pay per click options for site owners.
Webmaster World
Ongoing discussions of web site promotion and changes in the ppc world, focusing on Overture.
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Brainfox
This is a pay per click service in which bids start at the bargain price of only $.001 (one tenth of a cent) for each keyword. Has an efficient submission process, and your keywords are online instantly. Also features a keyword search tool, so you can easily see how much you need to bid to get a top place. You need to be at the top to get significant traffic.
Search Engine Watch
has a special section tracking the pricing and benefits of web site promotion via pay-for-inclusion and pay-for placement services (as opposed to free search engine submission), the details of which change all the time; also check its 'Buying Your Way In Page' which reveals exactly how your paid listing will appear.
Pay Per Click Search Engines
lists and describes all the main pay-per-click search engines, GoTo, FindWhat, Bay9, Kanoodle etc. It also has a very useful comparison page where you can compare the amount of traffic they get, the minimum bids required etc. Not updated often though - hasn't noticed Google is a player now.
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Web Site Promotion - Paying for Inclusion
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Yahoo!
This Frequently Asked Questions page at Yahoo! covers everything you need to know about its Business Express submission service. This costs a lot, but guarantees a response within seven days.
Looksmart
Offers various submission options, ranging from $99 (to have your site reviewed within eight weeks) to $199 (to have it reviewed within two days). There is a similar service covering AltaVista.
Mamma
You can get into the Mamma Collection - its human-reviewed directory - by paying $29.99 (review within eight weeks) or $59.99 (review within two days).
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Inktomi (via PositionTech)
Inktomi feeds search results to MSN, AOL, Hotbot, Iwon and many more engines. You can submit individual pages which will then be respidered every three days. The first URL is $30, subsequent URLs $12 each. Foir many webmasters this is an essential web site promotion service.
Ask Jeeves
Has various advertising options, most of which let users see your link when their question contains your keywords.
Lycos InSite
You can also pay to get your pages respidered by Lycos every two days.
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Web Site Promotion - Useful web site promotion resources
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Webtrends Live
Once you have promoted your site it is essential to track results. Webtrends allows you to track the source of all your visitors, what they searched for, how many are returning visitors, and how your hits are growing by the week, month and year. Superb.
Irate
is a commercial web site promotion and optimization service which aims to get you into the top 30 search results for the major engines and will give you a free quote. See their FAQ.
WordTracker
Offers a useful free trial of a keyword search service, which lets you identify the best keywords to use to optimize your site for the spiders.
Overture search term suggestion tool
Find top ranking keywords to build your pages around - a clever web site promotion strategy.
Google Adwords
Google also has a keyword suggestion tool.
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Webmaster World
Superb and extremely busy forums from which any webmaster can learn something new and useful every day.
The Search Engine World forums here are probably the most essential ongoing reading on the web for anyone involved in web site promotion. Professional webmasters focus on real, practical methods on how to get your site to the top of the search engine rankings, with special attention given to the search engines and directories that matter - Google, Inktomi, Overture - plus all the latest search engine news and tips. Highly Recommended.
Wordspot
Offers a free weekly top 200 keyword report, so you can see which words users of the web are searching for most - essential for web site promotion.
Smartclicks
A banner exchange network - you show other people's banners, they
show yours, free.
Email
Marketing
Ebooks and information on email marketing.
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